Lotame Drives Online Ad Performance for Ford and Harmelin Media

NEW YORK--(BUSINESS WIRE)--Lotame today released results from a sustained program led by Harmelin Media for the Ford Dealer Association in and around the Philadelphia metropolitan area. The program was designed to maximize increases in click throughs, actions and intent to buy. According to Executive Vice President of Harmelin Media Scott Davis, Lotame has consistently delivered a higher click yield and action yield than any other online advertising option, including ad networks targeted to the

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